TBS 920 International Business Strategy Nokia India...

Prepared by: Manoj Gulati - 4130157 TBS 920 – International Business Strategy 1 Curriculum and Business Profile †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Company profile Guest country profile Economic, Cultural and Political Analysis Technological Analysis Entering and functional strategies Marketing Strategy of Nokia in India SWOT PESTEL analysis Recommendations References 2 Company profile †¢ Formed in 1865 by mining engineer Fredrik Idestam in a village named Nokia in Southwestern Finland †¢ First business was in wood pulp mill †¢ In 1920, Finnish Rubber Works was acquired by Nokia †¢ 1922, Finnish cable works merged in Nokia and Nokia was know as footwear (galoshes) and tyres, went on to manufacture rubber bands,†¦show more content†¦Ã¢â‚¬Å"India is now Nokias second-largest market, displacing the U.S. and behind only China† Olli-Pekka Kallasvuo, the president and chief executive Nokia in 1996 12 Entering and functional strategies There are various types of strategies to enter a market. †¢ Joint ventures †¢ Franchising †¢ Licensing †¢ Exporting †¢ Foreign Direct Investment †¢ Wholly owned subsidiaries †¢ Turnkey project †¢ Alliances Nokia decided to enter India as FDI and with 100% branch mode stup 13 Marketing Strategy of Nokia in India Product (customization) †¢ In 1998 for republic day , Nokia came out with patriotic Indian tunes based ring tone phones . †¢ Nokia introduced inter-changeable covers offer for 5110 model †¢ In 1999, Nokia came out with Hindi user interface in its phones hence adapting to the local language. †¢ Nokia partnership with Sony music for top 20 hit songs as ring tones. Nokia 3210, †¢ The model 3610 was launched with an enhancing Hindi text messaging facility in 2001. †¢ In 2003 when Nokia came with 1100 and 1108 specifically designed features